Clover's group brand manager Jani Menikou says that there's no better time than now to return to the bottle we remember.

"For more than a century, Clover has been synonymous with heritage, quality and being a trusted South African brand. Our legacy speaks for itself as we've consistently offered the highest quality products."

"We are immensely proud of the support we've received for the PinkDrive initiative. Now, as we set our sights on celebrating our 125th anniversary in 2024, our intention is to remind South Africans why they fell in love with the Clover brand," Menikou adds.

Clover says that as it returns to its original packaging, it is diligently exploring avenues to enhance the eco-friendliness of their packaging without compromising the quality that consumers have cherished over the years.

"Our dedication to sustainability and environmental responsibility is not just a choice. It's a responsibility we embrace wholeheartedly, understanding that our actions today shape the world of tomorrow," Menikou says.

As the world changes, brands must remain committed to embracing innovation, nurturing sustainability and delivering products that enhance consumers' lives, says the brand. As Clover heads toward its 125th-anniversary celebrations, it emphasises the importance of taking a moment to reflect on the remarkable journey that has brought them to this milestone.

Menikou concludes that Clover owes this achievement to the unwavering trust that its valued consumers and business partners have placed in them.

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