According to Jungle, consumers started their day with heart, embracing the new product from anywhere, anytime, even on the go.
Capturing the essence of on-the-go snack, breakfast and benefits in a bottle, the New Jungle Oat Drink was seen, felt and tasted by South Africans, surprising and delighting people nationwide, says the brand.
Here's how Jungle showed up for South Africans:
Three-city intersections takeover
Johannesburg (JHB), Durban (DBN) and Cape Town (CPT) intersections were transformed into a vibrant showcase of taste, health benefits and excitement, with life-sized Jungle Oat Drink bottles making an impact across the nation, says Jungle.
Commuters indulged in mass sampling moments, enjoying the new oat drink, while surprise brass band performances in JHB injected a joyful beat into the morning rush, adds the brand.
LIFT flight takeover
Jungle says it took to the skies with an engaging takeover on LIFT flights connecting JHB and CPT. Passengers were treated to an exclusive sampling of the oat drink, paired with captivating acapella performances, enriching their travel experience with both flavour and song.
Lanseria Airport takeover
The brand says that unexpected sampling moments delighted travellers at Lanseria Airport, where an exuberant dance flash mob joyfully disrupted the routine of departure and arrival. Each step and beat echoed the heart-healthy message of the Jungle Oat Drink range.
"Jungle is 103 years old, and we wanted to demonstrate that the brand is still as relevant today as it has been over the last 103 years. The roots of the brand are strongly anchored in Oats and its benefits, so a functional oat drink with a variety of benefits in service of modern South Africans on the go is a natural next step for this beloved brand," says Jungle marketing director Lee-Anne Govender.
"We're grateful to all South Africans who sampled, engaged and connected across platforms — socials, radio, intersections, airport areas and on the flights. Given that 87% of people tell us that breakfast is the most important meal of the day — this new Jungle Oat Drink range is versatile to keep up with busy South African lifestyles — anywhere, anytime, even on the go," Govender adds.
In tune with consumer desires
The Jungle Oat Drink range answers the call for quick, tasty and fortified oat drinks that can be consumed anywhere, anytime, even on the go. With flavours catering to heart, brain, immune, muscle and digestive wellness, these ready-to-drink bottles provide functional benefits for an on-the-go lifestyle, the brand says.
The new Jungle Oat Drink is more than a beverage; it's a lifestyle choice for the health-conscious, the people on the go and anyone who just needs a quick snack, adds Jungle.
The excitement of these takeovers is just the beginning, Jungle concludes. With the motivational and uplifting spirit of the campaign, Jungle continues to meet consumer needs, inviting all of South Africa to not just 'Start with heart', but 'Do life with heart'.
For more information, visit www.jungleoats.co.za
. You can also follow Jungle South Africa on Facebook
or on Instagram