Instead of splurging on products that might lose their shine in a few months, why not prioritise experiences that create lasting memories?

Here are three compelling reasons to reconsider your shopping list this Black Friday:

Memories over materials

Let's face it: How many of those Black Friday bargains from years past are still as exciting as they were when you bought them? While shopping for products can provide instant gratification, experiences create lasting memories.

Spending your money on experiences with loved ones strengthens your connections and fosters deeper relationships. Whether it's a weekend getaway, a cooking class or a live music event, sharing experiences brings people closer together, creating shared memories and a sense of togetherness that's hard to replicate with material possessions.

In an era where the cost of living is on the rise, it's more important than ever to make wise spending choices. So instead of spending hours in long lines and crowded stores, opt for quality time spent with family and friends.

Health and well-being

Research has shown that experiences contribute to our overall happiness and well-being. According to a survey conducted by the Journal of Positive Psychology, individuals who regularly engage in meaningful experiences report higher levels of life satisfaction and happiness compared to those who focus solely on material possessions.

The American Psychological Association notes that experiences contribute significantly to stress reduction, with 67% of respondents reporting lower stress levels after participating in enjoyable activities.

Furthermore, a study published in the Journal of Consumer Psychology reveals that people derive more long-term happiness from experiential purchases, such as travel or concerts, as these create lasting positive memories.

The excitement of an event, the thrill of adventure or the relaxation of a spa day can have a positive impact on your mental and emotional health. In essence, the numbers speak for themselves — experiences provide the perfect escape from the daily grind and contribute to a happier, healthier you.

Reduced environmental impact

In a world increasingly aware of climate change and the environmental impact of consumerism, opting for experiences over products is a sustainable choice. Products often come with packaging, manufacturing and shipping costs that contribute to pollution and waste. Experiences, on the other hand, tend to have a smaller carbon footprint. By choosing experiences, you not only benefit yourself but also contribute to a more sustainable planet.

Black Friday is an excellent time to reassess our spending priorities. While the allure of discounts and sales on products is undeniable, the true value of experiences cannot be overstated. The Black Thursday event at Radisson RED Rosebank is just one example of the incredible experiences awaiting you this Black Friday season.

With data showing a growing trend towards experience spending and the importance of creating lasting memories, it's time to shift the focus from products to experiences that enrich your life and create moments you'll cherish forever.

So, when you hit the stores or browse online this Black Friday, consider investing in experiences that make your heart sing, your soul dance and your life more fulfilling.

For more information, visit You can also follow Radisson RED on Facebook, X or on Instagram.