According to the brand, the newest release under the WTF umbrella forms part of The Coca-Cola Company's ambition to continuously innovate and provide choices across its beverage portfolio.
"With great delight, 'What The Fanta' is back after a triumphant run in 2022 that clinched six prestigious awards, including Gold at the New Generation Social & Digital Media Awards and SMARTIES Creator Economy, along with a NielsenIQ BASES Top Breakthrough Innovations in South Africa accolade," says Ramokone Ledwaba, marketing director for The Coca-Cola Company in South Africa.
"Fanta® is renowned for exciting and engaging consumers with fun new flavours and inspiring campaigns. '#WhatTheFanta' brings together everything Fanta does best — disrupting the category by entertaining its growing fanbase while bringing innovative new flavours to market in exciting new ways to recruit new fans," concludes Ledwaba.
"Are you still on the hunt for more clues? Our thrilling adventure extends beyond just the clues on our website. We'll take you on a fun and exciting journey as you run through the streets of Mzansi to find Novel Fanta Token clues, which have been carefully dispersed among our participating retailers. This will help you submit your guesses for the indulgent new '#WhatTheFanta' flavour," says the brand.
"Everything hides in plain sight; it won't be a breeze, but it will be worth the while. This campaign will also be amplified through influencer partnerships, digital executions, a television commercial and exciting instant wins," the brand adds.
Figuring out the mystery flavour can win you amazing prizes, including colour-popping Crocs, the new iPhone 15, Airbnb experiences, vouchers and more. Don't miss out on this mystery flavour hunt," concludes the brand.
For more information, visit www.whatthefanta.co.za. You can also follow 'What The Fanta' on Facebook, X or on Instagram.