The Pendoring Awards
celebrate and recognise excellence in advertising and marketing created in one or more of South Africa's indigenous languages, according to the agency.
encourage the creative evolution of indigenous language communication and, in 2023, it celebrated the affluence of creative content that speaks to South Africa.
Joe Public says that the top agencies were lauded for their astounding multilingual work within the industry.
Co-managing director of Joe Public Mpume Ngobese says creatives should always keep in mind that South Africa is a diverse country and a multicultural society — therefore, brands and campaigns should appeal to them.
"Kusemqoka ukuba sikhiqize umsebenzi wobuciko oqondene neNingizimu Afrika. Futhi sikholwa wukuba indlela ephuma phambili yokufeza lokhu wukwakha umsebenzi wobuciko ongaqhelile kulokho okwaziwa ngabantu ngokwezilimi zabo. Kusithokozisa kakhulu ukwaziswa komsebenzi esiwenzela amaklayenti ethu," says Ngobese.
Translation: "It is imperative for us to produce creative work that speaks to South Africa. We believe that the best way to achieve this is by crafting creative work that people understand in their own languages. We are delighted to see the work we do for our clients being recognised."
"Joe Public is trots op die doelwit van groei — vir sy mense, kliënte en land, deur die mag van kreatiwiteit. Die werk wat by die Pendorings
toekennings ontvang het, vertoon die uiteenlopende en boeiende werk wat deur Joe Public geproduseer word," says the agency.
Translation: "Joe Public prides itself on its purpose of growth — for its people, clients, and country, through the power of creativity. The work awarded at the Pendorings
showcased the diverse and compelling work produced by Joe Public."
In conclusion, Ngobese says, "Singathanda ukuhalalisela bonke abadle umhlanganiso futhi sibonga abantu bakithi kanye namaklayenti ethu ngokuba yingxenye yalolu hambo lokukhula."
Translation: "We would like to congratulate all the other winners and thank our people and our clients for being part of this journey of growth."
Joe Public concludes that it is honoured to have been awarded the following awards:
For more information, visit www.joepublic.co.za
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