In 2012, she founded Altermark Americas in Miami, bringing Altermark's OOH expertise to American and global markets. Prior to joining Altermark, she was LATAM director at leading global OOH specialist Kinetic WW.
She grew Kinetic's business across Latin America by developing local partnerships and strong relationships with clients in Europe, Asia and the United States, according to OOH Capital.
Rachana Lokhande is the founder of the Glocal Bridge consultancy. She has held many senior roles in the Indian and Asian OOH markets, including advising the Indian Outdoor Advertising Association on measurement and, in particular, building unified metrics.
Lokhande has also been a senior adviser to Hivestack, co-CEO of Kinetic in the region and business head of Interpublic's Rapport Worldwide. There, she led the OOH business for Amazon and Unilever, OOH Capital adds.
OOH Capital's clients include:
- global advertising and marketing group dentsu
- Absen, the world's leading LED display products and service supplier, and
- Broadsign, one of the largest global OOH technology platforms.
OOH Capital chairperson Tom Goddard concludes, "Growing our geographical coverage with two, highly experienced partners is a great way to celebrate our first two years in business. We now look forward to helping our growing list of clients and cities around the world make the most of their OOH assets and, in so doing, to further expand the OOH sector itself."
For more information, visit www.oohcapital.com