With this latest inventory, the media owner says it will enjoy a greater footprint in the Johannesburg and Centurion metros, offering a combined 19 million impression universe via eight sought-after locations. This is from Rosebank to Bryanston, and from the N1 in Midrand to the R24 in Bedfordview.
Mali Motsumi-Garrido, sales director at Tractor Outdoor, says, "All three locations are in high demand by advertisers and enjoy exposure to a professional and affluent audience commuting to and from work."
Motsumi-Garrido adds that the full network is programmatically integrated, meaning that it can run dynamic campaigns while generating real-time data.
"Tractor's two screens in Rosebank, situated on Jan Smuts Avenue and directly across from Marble restaurant, are also strategically positioned to enable 3D and anamorphic creative," Motsumi-Garrido says.
Located on the M1 Highway at M1 Place, the Marlboro digital sees plenty of highway traffic, capturing commuters heading towards Johannesburg, while the Sandton digitals — visible as you journey down Sandton Drive towards Winnie Mandela Drive — offer high exposure and dwell time during peak hours, says Tractor.
"We're excited to offer our advertisers access to a high-income audience with real spending power while further strengthening our presence in the Gauteng province," concludes Motsumi-Garrido.