With this latest inventory, the media owner says it will enjoy a greater footprint in the Johannesburg and Centurion metros, offering a combined 19 million impression universe via eight sought-after locations. This is from Rosebank to Bryanston, and from the N1 in Midrand to the R24 in Bedfordview.

Mali Motsumi-Garrido, sales director at Tractor Outdoor, says, "All three locations are in high demand by advertisers and enjoy exposure to a professional and affluent audience commuting to and from work."

Motsumi-Garrido adds that the full network is programmatically integrated, meaning that it can run dynamic campaigns while generating real-time data.

"Tractor's two screens in Rosebank, situated on Jan Smuts Avenue and directly across from Marble restaurant, are also strategically positioned to enable 3D and anamorphic creative," Motsumi-Garrido says.

Located on the M1 Highway at M1 Place, the Marlboro digital sees plenty of highway traffic, capturing commuters heading towards Johannesburg, while the Sandton digitals — visible as you journey down Sandton Drive towards Winnie Mandela Drive — offer high exposure and dwell time during peak hours, says Tractor.

"We're excited to offer our advertisers access to a high-income audience with real spending power while further strengthening our presence in the Gauteng province," concludes Motsumi-Garrido. 

For more information, visit www.tractoroutdoor.com. You can also follow Tractor on Facebook or on Instagram