According to WOO, du Preez will headline the second day of the forum, which focuses on the Science of Out-of-Home (OOH).

At Polygon, du Preez — formerly commercial director of OOH owner Tractor Outdoor — is building the largest network of programmatically-connected digital OOH screens. These are enabling access to an Africa-wide network for media owners, agencies and advertisers, adds WOO.

Lunga Ngcime Mooi, Unilever's director of digital marketing, media and D'Commerce, is the keynote speaker for the first day of the Africa Forum, the first such in-person WOO Africa event. 

WOO CMO Richard Saturley says, "du Preez is a visionary entrepreneur determined to revolutionise digital Out-of-Home in Africa through Polygon's new network, which aims to help large and smaller media owners access a truly continent-wide medium."

"In addition, he brings the experience of 14 years at Tractor Outdoor and we're delighted he is the keynote speaker for the second, science-focussed day of our Africa Forum," concludes Saturley.

Individuals are encouraged to register for the forum by clicking here

For more information, visit www.worldooh.org or contact [email protected]