Zapper hits a six with new marketing campaign

By placing QR codes on stadium seats, fans could order food and beverage without missing a ball, adding value, attracting new customers and building loyalty in current customers, says Zapper.

"The innovation, particularly poignant given the match's outcome, allowed fans to immerse themselves in the game without missing a moment, and at one stage, had you left your seat for food and beverage, you would have missed three wickets leaving South Africa at 57/6," Zapper adds.

Zapper's CEO Mike Bryer says, "It was a tough day for the team. But, ironically, it was a day when you couldn't afford to leave your seat for long, due to the pace of the match itself. "

"Our new QR code-based ordering system meant fans didn't have to leave their seats — a small consolation as the team faced a tough challenge on the field. We're proud to have provided a service that enhanced their experience, even during some pretty tense moments. It's been a brilliant campaign for us on many levels," adds Bryer.

Brecht Mohonathan, CFO of Lions Cricket Union, says, "In a game where every second was crucial, our digital solution ensured fans could stay glued to their seats, supporting the team, while still enjoying the amenities of the stadium. So, embracing the fourth industrial revolution, we are embracing the use of digital technology and understanding the needs of our fans from a digital perspective."

"We continue to deepen our full fan experience with a one-stop solution through a single app where you can make your ticket purchases, your food and beverage purchases before you enter the match and collect it at the stadium or have it personally delivered to your seat. It has been great to work with Zapper on this," adds Mohonathan.

The future of integrated experiential marketing in sports

According to Zapper, the successful implementation of this digital initiative marks a significant advancement in sports entertainment. The plan to expand these services stadium-wide promises to revolutionise how fans engage with the game, especially during high-stakes matches.

Zapper adds that this initiative is a testament to South Africa's resilience and commitment to innovation, offering fans a new way to experience the game, even amid the highs and lows of cricket.

"It's about enhancing the fan experience, making every moment count, regardless of the score," concludes Bryer.



For more information, visit www.zapper.com. You can also follow Zapper on Facebook, X or on Instagram.