According to Penquin, Scopen's Agency Scope Awards are a testament to the agency's excellence, determined through an extensive and comprehensive study conducted every two years.

This study involves in-depth meetings with the highest-level decision-makers in marketing, communications and advertising, spanning from the largest to the smallest spending marketers in South Africa. 

For the 2023 / 2024 edition, Scopen conducted a total of 528 interviews, including:
  • 312 marketing professionals from 220 companies
  • 155 creative-agency professionals
  • 45 media-agency professionals, and
  • 16 media owners.

Penquin says that it emerged triumphant in five categories, showcasing the agency's prowess across various facets of the industry. Penquin took home awards in the following categories:
  • Agency Advanced In Digital
  • Good Service In Performance
  • Integrated Services Offering
  • Good At Digital Media Planning & Buying, and
  • Proactive Team.

"We are honoured and thrilled to receive five Scopen's 2023 / 2024 Agency Scope Awards, which reflect the dedication and hard work of our entire team," says Ryan Nofal, managing director at Penquin.

"These awards are a testament to our commitment to delivering innovative and effective solutions for our clients, and we look forward to continuing our journey of excellence in the ever-evolving marketing and communication landscape. We would also like to take this opportunity to thank our clients for their participation and support," adds Nofal.

Veronica Moleele, CEO at Penquin, says, "This recognition is a testament to the passion and creativity that drives every member of the Penquin team. We are honoured to receive these awards, and they serve as a reaffirmation of our commitment to pushing the boundaries and delivering impactful solutions for our clients. The journey continues, and we look forward to achieving even greater milestones together."

Penquin concludes that its success at the awards underscores its position as a leading agency in South Africa. The agency remains steadfast in its commitment to pushing the boundaries of creativity and delivering exceptional results for its clients.

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*Image courtesy of contributor