According to New York Festivals, Lopez-Ferrero, the visionary global CEO of production at Publicis Groupe, plays a pivotal role in steering production through cutting-edge, data-driven models for major global advertisers.
The awards say that Lopez-Ferrero demonstrates unparalleled leadership at the helm of Publicis Groupe's expansive production portfolio, which includes the future-facing global production network, PXP and smart delivery hubs within Prodigious, spanning 50 offices, as well as leading departments under creative, commerce and media agencies (Harbor, Boomerang and Tilt Shift).
Lopez-Ferrero's strategic guidance extends beyond traditional boundaries, making him an industry luminary and the ideal choice to lead NYF's 2024 Cutting Edge executive jury
, says New York Festivals.
The jury will review the future-forward category groups, showcasing creative innovation. These categories include:
- Collaborations / Partnerships
- Creativity in Commerce
- Digital / Mobile
- Future Now, and
- Social Media / Influencer.
"I am honoured to lead NYF's 2024 Cutting Edge executive jury at a time of unprecedented technological innovation that is pushing the boundaries of creativity," says Lopez-Ferrero.
"Together with an exceptional jury, we're in a space to redefine cutting-edge categories, setting the stage for a year of unparalleled creativity. This space is likely to set the bar for what is best in class moving forward," Lopez-Ferrero adds.
"We are delighted that Lopez-Ferrero has brought his visionary perspective. His profound insights into leading-edge work, coupled with his guidance in redefining the cutting-edge categories, have truly made the inaugural year of the jury something truly special," says Scott Rose, president of New York Festivals advertising competitions.
Rose adds, "Sergio's invaluable contribution reflects his commitment to shaping the future of creative innovation in the industry."
2024 Cutting Edge executive jury
Executive jury chair: Sergio Lopez-Ferrero, Global CEO of Production at Publicis Groupe
- Rolando Cordova, CCO, Lanfranco & Cordova USA
- Craig Elimeliah, CCO, / Prompt USA
- Emma Eriksson, head of creative, Forsman & Bodenfors NY USA
- Neil Heymann, global CCO, Accenture Song
- Elav Horwitz, EVP, global head of applied innovation, McCann Worldgroup USA
- Jeff MacDonald, social strategy director, Mekanism USA
- Emily Sander, ECD, VML
- Resh Sidhu, global director, Arcadia Creative Studio Snap Inc
- Sam Shepherd, CCO, Uncommon Creative Studio NYC, and
- Juan Woodbury, North America, creative and entertainment lead of The Coca-Cola Company, Ogilvy USA.
New York Festivals says stay tuned for the latest captivating episode of 'Creativity From The Other Side,' featuring Lopez-Ferrero, who adeptly bridges the gap between platforms and production.
Hosted by David Sable, the New York Festivals’ flagship content series sits down with Lopez-Ferrero for an inspired and passionate conversation discussing engaging content, vision and brand strategy in a fast-changing world.
The 2024 New York Festivals Advertising Awards
grand jury panel selection process is in progress. Executive jury and specialty jury sessions will convene in May 2024.
The New York Festivals Advertising Awards
competition receives entries from more than 60 countries and is judged by more than 400 members of NYF's
executive jury and grand jury, who collectively cast their votes to select the year's trophy-winning work, according to NYF
The official deadline to enter the 2024 New York Festivals Advertising Awards
is Friday, 5 April. For more information on categories, rules and regulations, individuals can click here
. To view the 2023 award winners, click here
For more information, visit www.newyorkfestivals.com
. You can also follow New York Festivals
or on Instagram
*Image courtesy of contributor