At dentsu, Rowlands has built a high-performance team from over 30 markets in the region, which has grown from 40 to 1 500 people. She is a board member of Loeries
Middle East Africa and sits on the dentsu global board for social impact.
Benatar is managing director of Alliance Media, the largest OOH media owner in the region, with a portfolio of 25 000 billboards in more than 50 countries across the continent. Benatar has played an important part in building OOH in Africa and is focussed on bringing innovation, standardisation and a common Out-of-Home (OOH) currency to various markets in the region.
In separate presentations, covering African OOH from an agency and media owner's perspective, Rowlands and Benatar will outline the challenges and unique opportunities facing OOH across the continent, while also highlighting some of the regional differences in what is a far from a homogeneous market, says WOO.
The focus will be on OOH but in the context of the broader media landscape, and it will look at how best the medium can drive growth and benefit for all — owners, buyers and clients alike.
WOO CMO Richard Saturley concludes, "We are delighted to have two key players from the buy and sell sides of the industry providing fresh insights from a unique pan-African perspective into the development of OOH in Africa. This will be a landmark event for the medium on the continent."
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