The agency says that with this strategic appointment, Human8 is taking its next step as a consultancy that puts positive change at the heart of its business and helps clients do the same.

The newly appointed CPO will play a transformative role in shaping Human8's future by steering the growth and optimisation of its global portfolio, the agency adds.

Camille Nicita, CEO of Human8, says, "Perifanos is no stranger to driving success. As VP of commercial solutions in the United States (US) and a strong contributor to the US Leadership team, she has played a pivotal role in shifting our organisation from a traditional marketing research firm to a game-changing consulting agency."

"Perifanos's purpose-driven style and strong entrepreneurial spirit will serve us well in this role and on our global leadership team. We are thrilled to see her shine in this role," adds Nicita.

As global CPO, Perifanos will be responsible for identifying and developing value-added solutions that help brands understand, activate and implement what matters to their customers and other key business stakeholders, according to the agency.

Perifanos will also play an integral role in talent development, equipping Human8 consultants to tackle the client challenges they face today and in the future.

Perifanos says, "I am excited to embark on this journey and feel passionate about elevating our portfolio strategy, including the consultative skills of our people, to new heights."

"I'm ready to make a significant contribution to the future of Human8, leading us forward as a human-driven consultancy on a mission to do business in the best way possible and helping our clients do the same," adds Perifanos.

With Perifanos joining the team, the agency continues to empower the next generation of leaders in shaping the business' future, concludes Human8. 

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*Image courtesy of contributor