According to the company, Valverde will be responsible for leading the operations teams in the European territory, as well as strengthening and developing relationships with partners, agencies and outdoor and digital advertising companies in the region. 

Eric Marotel, managing director of Worldcom OOH Europe, says, "Our operations in Europe are experiencing sustained growth. In line with our expansion goals, we are pleased to add Rubén Valverde to our team as head of operations Europe, whose main mission will be the development and execution of operational strategies — ensuring the growth of our inventory and continuing to offer the most strategic locations and innovative formats to our clients."

"Valverde is a professional with over two decades of experience in international markets. Valverde's talent and strategic vision will be crucial to strengthening Worldcom's leadership in Europe and ensuring our delivery standards based on excellence and innovation," adds Marotel. 

According to the company, Valverde has more than 20 years of experience in:
  • marketing
  • communication, and
  • institutional relations.

Valverde recently held the position of head of marketing and strategy at Japan Tobacco International Iberia and spent a significant part of his career at Siemens, where he worked for 11 years.

There, Valverde reached the position of global head of marketing and strategy at Siemens Gamesa, a company belonging to the Ibex35 specialising in:
  • renewable energy
  • energy transmission, and
  • storage.

In this role, Valverde led the company's strategy, branding and management of strategic and commercial areas in sectors such as:
  • energy
  • home
  • consumer technology
  • mobility
  • construction technologies
  • security systems
  • tobacco, and
  • smart cities.

Valverde says, "I am delighted, and this represents a great professional challenge. Joining the Worldcom OOH team, a globally recognised company that provides ideal conditions to drive the international Out-of-Home business growth."

"With a focus on innovation, technology and comprehensive excellence, I hope to contribute to the continued success of the company," concludes Valverde. 

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*Image courtesy of contributor