To kickstart the process, the Cannes Young Lions organisers are inviting all potential Young Lions to attend an online masterclass at 14:00 (12:00 GMT) on Monday, 5 February. 

According to the organisers, this is a free Zoom webinar designed to help prospective competitors make the best of their creativity and set them on the path to the Palais.

The theme is 'Empower your Creative Process, Conquer Fear and Thrive in Young Lions competitions 2024'.

The virtual masterclass event consists of talks and a Q&A covering creative bravery, breaking norms and future-proofing your creative career. During the session, individuals will learn:
what the Young Lions Competitions are
how to thrive during your local competition
what it takes to win a LION from previous winners
how to tackle the ever-changing creative world and navigate your career in creativity, and
the next steps for anyone 30 and under interested in the Young Lions competitions.

According to the organisers, the masterclass is free to any young creatives who are interested in attending it. If one cannot make the event, the session will be recorded and they will be able to watch the recording back from Thursday, 8 February.

Individuals can also view the information and sign-up links on the Cannes Young Lions website. The RSVP link can be accessed here.

"The Young Lions competition gives the next generation of industry superstars the chance to prove themselves by responding to a brief under intense pressure over a 48-hour period," concludes Lynne Wylie, chief marketing officer of Ster-Kinekor. "We hope this masterclass will inspire a new generation of young creatives to enter the competition when it is announced."

For more information, visit You can also follow the Cannes Young Lions on Facebook, LinkedIn X, or on Instagram

*Image courtesy of contributor