The campaign follows the fantastical journey of Skhumbuzo, or 'Skhu', a character in the relentless pursuit of gold.
Hunters Gold says, "Join Skhu on his light-hearted adventures as he goes all out to find his real gold, as we realise Hunter's Gold is the only real gold worth chasing."
According to Hunters Gold, as a true South African, he possesses the innate talent for 'Uk'fosta', which is:
- the unparalleled ability to power through hardships
- to turn convert adversity into opportunity, and
- the ability to demonstrate remarkable resourcefulness.
"Hunter's Gold keeps the ones Abafostayo refreshed. In this campaign, we celebrate that never-give-up attitude, the true grit, determination, passion and perseverance of South Africans," says Hunter's brand manager Nontsikelelo Gumede.
"This campaign is an entertaining showcase of the spirit of 'Uk'Fosta', the ability to have fun and stay refreshed while pursuing one's goals, no matter how outrageous they may seem," Gumede adds.
Hunter's Gold offers the ultimate thirst-quenching cider refreshment from the first gulp, the real gold standard refreshment since 1988, says Hunters Gold. According to Hunters Gold, consumers stand a chance to win one of two 'Skhu's Gold Experiences' valued at R250 000 each.
These exclusive adventures promise winners and three friends a premium Gold VIP Cape Town experience complete with:
- adventures, and
- the taste of Hunter's Gold.
- purchase ANY Hunter's product
- dial *120*764#, or
- scan the QR code, and voila!
You could be packing your bags for the gold experience of a lifetime with three of your closest friends, adds Hunters Gold.
For more information, visit www.hunters.co.za
. You can also follow Hunters on Facebook
or on Instagram
. *Image courtesy of contributor