By joining Superbalist's curated world of leading brands, customers have enjoyed the convenience of shopping thousands of fashion-forward H&M styles online for all, as well as modern interior décor from H&M Home, says the retailer.
Online customers have benefited from access to exclusive H&M drops on Superbalist, including selected H&M Studio collections, the brand's most fashion-forward offering. In addition, H&M's designer collaborations were available online for the first time in South Africa as a result of the partnership, according to the duo.
H&M's collab collections with RICH MNISI, Mugler and Rabanne were all available to shop on Superbalist in 2023.
Caroline Nelson, country manager for H&M South Africa, says, "We're delighted to commemorate a year of online shopping with Superbalist, extending H&M's commitment to sustainable growth in South Africa. This partnership has not only made our affordable, quality fashion more accessible but has also reinforced our brand presence beyond our physical stores across the country."
H&M says that it opened its first store in South Africa in 2015, and the brand has grown to include 32 stores in the country. The partnership with Superbalist has served to enhance the accessibility of H&M's offerings to a broader audience thanks to the online platform's wide reach.
According to the duo, Superbalist offers flexible payment methods and delivery nationwide, as well as convenient order pickup options at over 100 Takealot Pickup Points located across the country.
"As a curator of the world's leading brands, H&M was an obvious choice to partner with. Our relationship with the brand has allowed us to cater to a wide range of customers and offer quality fashion at great value," says David Cohen, CEO of Superbalist.
"This aligns with our continuous pursuit of customer centricity. We will continue to make H&M more accessible to South Africans, no matter the location. We are proud to celebrate one year together and look forward to a successful future," adds Cohen.
The duo says that to celebrate the one-year anniversary of the partnership, H&M and Superbalist are offering 10% off selected H&M products on Superbalist. Customers who have shopped at H&M online previously will score an extra 5% off their H&M purchase on Superbalist. This deal is valid for a limited time only from Thursday, 22, until Saturday, 2 March and terms and conditions apply.
Individuals are encouraged to shop H&M on Superbalist
here.