Tractor says that over the past two years its lens has been firmly fixed on rapid expansion. Having delivered on this objective, 2024 will see the media owner evolve its focus to further expand its client portfolio while taking the Tractor brand to new heights.
As board members and company directors, both Motsumi-Garrido and Mouton will play a key role in driving this next phase in Tractor's growth strategy, says the media owner.
Motsumi-Garrido has occupied a number of senior roles in media, including stints at:
- Caxton Magazines
- Primedia Broadcasting
- Mediamark, and
- DStv.
At DStv, Motsumi-Garrido headed up the regional sales team. In her current role at the helm of Tractor's sales team, Motsumi-Garrido has been instrumental in driving significant revenue growth for the media owner over the past year, the media owner adds.
"I am honoured to step into this role, where I eagerly embrace the opportunity to lead the Tractor Outdoor team with vision while championing collaboration and driving client centricity," says Motsumi-Garrido.
"Devote the rest of your life to making progress, as Epictetus wisely said. Together, we will chart new heights, empowering our team to achieve sales excellence and write the next chapter of success for our company," she adds.
Mouton has formerly held senior marketing and insights roles, including positions at Primedia Outdoor and Provantage. She also served as an OMC board member and played an instrumental role in the launch of the audience measurement known as ROAD.
In her position as head of group marketing and services at Tractor Media Holdings, Mouton leads the marketing, data and programmatic functions of the business. According to the media owner, she is responsible for developing data-led capabilities for the business to unlock commercial opportunities, with a focus on innovative and tech-led measurements that show campaign efficiencies and standardise audience measurement metrics.
"Embarking on this role, I am genuinely excited to drive our company's strategic outlook in the next growth phase of Tractor Outdoor. Working closely with Motsumi-Garrido, we are set to elevate our sales and campaign delivery standards and revolutionise our client solutions through innovative data-driven targeting and measurement strategies. I look forward to turning our aspirations into accomplishments and guiding our organisation to a future defined by success," says Mouton.
Simon Wall, CEO at Tractor Media Holdings, concludes, "Both Motsumi-Garrido and Mouton command immense respect within their respective industries, serving as exemplary figures of achievement and expertise. It is truly a privilege to have their invaluable skills and insights within our team. I eagerly anticipate the opportunity to learn from their leadership as they steer their teams toward a future marked by excellence and innovation."