"The One-Channel section at the Golden Drum Awards stands as a testament to the art of concentrated communication. As this year's jury president for the section, I'm delighted to seek out and celebrate work that harnesses the unique strength of a singular medium to cut through the noise and truly resonate with the audience," says Wieynk.

"Each entry is a masterclass in focussed creativity — from Film to Design to Digital, Mobile and Technology, we will witness how One-Channel, when used with precision and ingenuity, can create an impact as powerful as any multi-channel campaign," Wieynk adds.

Wieynk says, "I'm excited to see work from brands and creatives that reinvents the art of single-channel storytelling. I invite brands to bring their most compelling one-channel wonders to the table and share how they've turned limitations into their greatest strengths."

According to the awards, joining Wieynk in evaluating the works will be the esteemed jury members:  

  • O. Nadir Aydin, executive creative director of MullenLowe Istanbul in Turkey
  • Márton Jedlicska, executive creative director of Publicis Budapest in Hungary
  • Martta Kallio, senior creative and rartner at United Imaginations in Finland
  • Medeja Kraševec Žnidarec, creative director at Luna TBWA in Slovenia
  • László Nagy, executive creative director at ACG Budapest in Hungary
  • Adriana Pascan, chief creative officer at Leo Burnett Bucharest / Carre Noir Bucharest inRomania
  • Sintija Popena, creative director at McCann Riga in Latvia
  • Sean Poropat, creative director, co-owner and co-founder of Studio Sonda in Croatia
  • Ben Sever, chief creative officer, co-chief executive officer and partner at Havas Tel Aviv in Israel, and
  • Nicoletta Zanterino, deputy executive creative director at Armando Testa in Italy.

The One-Channel Drum section

The One-Channel section focuses on individual works using a single channel to communicate the message to the market. Entries in this section should demonstrate the creative use of one-channel communication, its benefits and efficiency, says Golden Drum.

In relation to the Omni-Channel Drum, this section recognises individual works delivered through one communication channel exclusively, adds the awards. 

This section has six groups, each with multiple categories:

  • Film
  • Print
  • Out-of-Home
  • Audio
  • Digital
  • Mobile & Technology, and 
  • Design.

For more information, visit www.goldendrum.com. You can also follow Golden Drum on Facebook, LinkedIn, X or on Instagram. 

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