"These awards are a testament to our team's dedication over the past year," says Carl Willoughby, chief creative officer at TBWA\Hunt\Lascaris.

"Winning in six categories reflects our commitment to impactful work that connects with audiences on a profound level. We're grateful for the opportunities we have to collaborate with our brave clients and partners — together, we're pushing boundaries and making waves," adds Willoughby.

The Creative Circle Awards celebrate the best in creativity, pushing the boundaries for future innovation.

TBWA\Hunt\Lascaris says that it stole the show with campaigns like:

  • the moving 'Silent Choir' for MTN
  • the 'Big Macnite' collaboration with Nissan and McDonald's
  • a series of Nissan radio ads, and
  • a message of hope with the song Stronger from the late-great Riky Rick for the Riky Rick Foundation.

TBWA\Hunt\Lascaris's Creative Circle Best of 2023 Awards wins include the following:
 
'Stronger'

Created for the Riky Rick Foundation, the work won:

  • a first place for Digital Communication
  • first place for PR & Media
  • two second places in Design (one for Brand Identity & Collateral Design, the other for Motion & Digital Graphic Design)
  • a second place in the Radio & Audio category, and
  • a second place in the Integrated category.

The campaign brought Riky Rick's voice back to life using AI and his social media posts to address mental health and depression, especially among men. The track makes sure that Riky's voice lives on forever leaving people with his message of hope, according to the powerhouse. 

'Silent Choir'

Created for MTN, the work won third place in the PR & Media category. This campaign captivated audiences with its powerful message of inclusivity for the deaf and hard-of-hearing communities, says the agency.

Partnering with Magna Carta Reputation Management Consultants for PR, it aligned to MTN's 1 Team, 60 million voices campaign, using strategic insights to deliver a high-impact creative campaign that resonated and broke through in the Rugby World Cup 2023 season.

'Big Macnite'

Created for Nissan & McDonald's, the work won second place in the Outdoor category. According tot he powerhouse, this campaign showcased TBWA's ability to marry compelling storytelling with innovative media ideas. The out-of-home campaign brought two of TBWA\Hunt\Lascaris' leading brands results.

'What You Mean?'

Created for Nissan, the work won third place in the MZa’Taal category (for work in vernacular languages). The radio campaign highlighted the Nissan Magnite's voice recognition capabilities with a clever play on words in Zulu, Xhosa and Afrikaans — giving new meaning, to "know what I mean?" says the powerhouse. 

TBWA adds that the wins underscore TBWA\Hunt\Lascaris' unwavering commitment to excellence and innovation. By constantly pushing boundaries and challenging norms, the agency inspires positive change within the industry.

"We're incredibly proud," concludes Willoughby. "The past year has had some massive challenges. Our focus is the work, and we have to raise the bar with breakthrough local campaigns that resonate globally — we'll keep pushing."

For more information, visit www.tbwa.co.za. You can also follow TBWA\Hunt\Lascaris on Facebook, LinkedIn, X or on Instagram.

*Image courtesy of contributor