According to the division, Dumakude has developed and executed business strategies with a focus on business development, key accounts management and corporate governance.

Before transitioning to the media owner side of the business, he worked as a consultant in KwaZulu-Natal, where he provided support to municipalities in developing administrative frameworks and policies to administer outdoor advertising in South Africa.

"We are thrilled to welcome Dumakude to the Primedia Outdoor team," says Bongumusa Makhathini, chief executive officer of Primedia Outdoor. "His proven track record in strategic leadership, new business development and stakeholder management will be invaluable as we continue to strengthen our market position and deliver exceptional value to our clients."

The division says that Dumakude's passion for the outdoor media industry has been demonstrated by his participation in initiatives that aim to ensure sustainability through collaboration among key stakeholders to promote the growth of the industry.

It adds that Dumakude is currently completing his master's dissertation research, which is focussed on the sustainability and futureproofing of Digital Out-of-Home Media in South Africa.

"I am passionate about delivering excellence and efficiency, and I am excited to be coming back home to the Primedia family. This is where I experienced the most growth and fulfilment in my career. I'm happy to see and be welcomed back by many familiar faces," says Dumakude.

"I do not doubt that the attitude, work ethic, energy and desire to be the winning team is still here.  I look forward to collaborating with the team and contributing to the company’s continued success," concludes Dumakude. 

For more information, visit www.primediaoutdoor.co.za. You can also follow Primedia Outdoor on Facebook, LinkedIn or on Instagram.

*Image courtesy of contributor