Mother's Day is almost here! That means that everyone and their father is trying to find the perfect Mother's Day gift. That is why marketers are working overtime hoping to stand out between all the specials and ads. It is easier said than done, which is why we have compiled a list of our top tips.
Every year, we see a plethora of Mother's Day campaigns with light pink themes and at least one photo of a mother with a baby.
While they are all nice to look at, they don't really stand out. We get that marketing for the occasion can be a little tricky, and there is only so much you can do.
That is why we wanted to help you add some sparkle to your Mother's Day marketing.
Get the brunch invites ready because media update's Alrika Möller is giving her top tips for Mother's Day marketing.

Did any particular Mother's Day campaign stand out to you? Let us know in the comment section below.
Marketing is complicated enough as it is, but holidays and celebrations like Mother's Day can make it even harder. Check out these Marketing tips for days of celebration [Infographic].
*Image courtesy of Canva
**Sources used include Gelato, Convert Flow and Klaviyo