Reflecting on the agency's journey, Jerome Cohen, founder of Offlimit Communications, says, "Our 20-year milestone underscores our unwavering commitment to excellence, creativity and a relentless 'can do' culture. The resilience and dedication of our team have been instrumental in navigating the complexities of our industry and achieving remarkable success."
Central to OLC's ethos are the principles of "hustle" and "value", signifying the importance of perseverance, relentless pursuit of excellence and the delivery of significant value to clients.
According to the agency, by continuously adapting to the evolving marketing landscape and embracing innovation, OLC has consistently exceeded client expectations.
In the past five years, OLC has achieved a notable BBBEE rating, demonstrating its commitment to diversity, equality and empowerment within the South African business landscape, says the agency. This accomplishment is a testament to the agency's dedication to fostering an inclusive and progressive workplace.
OLC says the agency's client base has expanded significantly across the FMCG industry, reinforcing OLC's position as a leader in delivering targeted and impactful marketing solutions. Furthermore, OLC continues to be one of Coca-Cola's preferred agencies, a relationship built on mutual trust, innovation and outstanding campaign success.
As OLC commemorates this significant anniversary, it reaffirms its dedication to exploring new horizons in TTL marketing by offering innovative solutions and exceptional service. The agency says it remains at the cutting edge of marketing technologies and strategies, ensuring it provides unparalleled value to its clients.
Jerome Cohen, along with partners Lisa Alton, Shereen Zum and Garon Bloom, believe they are just getting started.
"As we celebrate this milestone, our focus on innovation, value addition and strengthening client relationships is stronger than ever. We are eager for the opportunities that lie ahead and remain committed to continuing our legacy of excellence in TTL marketing," Cohen adds.
The agency concludes that OLC's journey over the past two decades showcases its ability to overcome industry challenges, its steadfast commitment to clients and its drive for success in the TTL marketing realm. The agency is excited about the future ready to embark on many more years of growth, innovation and contributing to the success of businesses in Africa and beyond.