According to the survey, nearly six in 10 AI users say it's difficult to get what they want out of AI right now, with over half claiming they don't trust the data used to train today's AI systems.

In fact, more than three-quarters of workers say that accurate, complete and secure data is critical to building trust in AI.

Why it matters

Eight in 10 business leaders believe generative AI will lower business costs and increase revenue, says the survey.

However, the majority of workers believe that trusted customer data is required for generative AI to be used successfully in their role and at their organisation. This new survey indicates that generative AI outputs must be grounded in trusted data to close this gap — and reap the benefits of the technology across the enterprise.

Salesforce perspective

The future of enterprise AI isn't about more data — it's about the right data. When AI is grounded in a company's own data, it delivers more useful results and ultimately drives greater trust and adoption, the survey says.

The Salesforce research found the following:

AI lacks the data needed to be useful right now, putting adoption at risk

  • 56% of AI users say it's difficult to get what they want out of AI. 
  • 51% of workers say generative AI lacks the information needed to be useful.
  • 75% of those who don't trust the data that trains AI also believe that AI lacks the information needed to be useful.
  • 68% of those who don't trust the data that trains AI are hesitant to adopt it.

AI trained on unreliable data creates a serious trust gap

  • 62% of workers say out-of-date public data would break their trust in AI. 
  • 71% of workers say consistently inaccurate outputs would break their trust in AI.
  • 54% of AI users don't trust the data used to train AI systems.
  • 68% of workers who don’t trust AI say the training data is unreliable.

With good data, AI can earn workers' trust

Workers cite the following as critical to building trust in AI:

  • accurate data (82%)
  • secure data  (82%)
  • holistic / complete data (78%)

Additionally, 53% of workers say training AI on comprehensive customer / company data builds their trust in the tool.

For more information, visit www.salesforce.com. You can also follow Salesforce on Facebook, LinkedIn, X or Instagram.

*Image courtesy of contributor