According to the bank, the refresh of Africanbank's CI represents a bold step towards the future as the bank continues to journey forward on its Excelerate25 strategy launched in 2021.

This transformation is not merely cosmetic; it reflects the bank's unwavering dedication to its core values and the communities it serves, says Africanbank.

One of the most exciting unveilings in this transformation is the logo — a symbol of Africanbank's commitment to progress and inclusivity, says the bank. The logo design echoes the bank's rich heritage, signifying resilience, innovation and the power of audacity. It encapsulates the journey of Africanbank from its audacious inception in 1975 to its present-day status as a symbol of financial empowerment. 

According to Africanbank, it also represents the amalgamation of three banks (Africanbank, Grindrod Bank and Ubank) into one brand with a new look and feel.

The bank says that over the past 18 months, Africanbank has made significant strides in expanding its reach and impact within the financial landscape. The acquisitions of both Grindrod Bank and Ubank have not only bolstered its balance sheet but also signalled a strategic shift towards a more diversified financial ecosystem.

Africanbank Group chief marketing officer Sbusiso Kumalo says, "Brand upgrades are more than just a fresh coat of paint; they are a strategic investment in staying connected to our audience, adapting to market changes and reinforcing our brand's values and promises. They signal our commitment to innovation and customer experience."

Kumalo adds, "This transformation is particularly significant for Africanbank at this time as we prepare for our listing and continue our journey of growth. It represents a strategic investment in our brand's future and captures the attention of new audiences. We celebrate this growth at a time of sadness as we remember our founder Dr Sam Motsuenyane. His triumph in establishing South Africa's first black bank was a victory for us all and his story remains a source of inspiration."

"As we mourn the loss of this extraordinary man, we celebrate his many contributions to the country. As Africanbank, we have vowed to honour his legacy by ensuring that his vision of a bank for the people, by the people, serving the people will be realised," says Kumalo.

"As Africanbank continues to pave the way for a brighter financial future, this audacious transformation highlights its focus on being a force for positive change, driving economic inclusivity and empowering individuals and businesses to thrive," Kumalo concludes. 

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*Image courtesy of contributor