The announcement of Pencil and Merit winners was made in advance of the conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York. Here Best of Show, Best of Discipline, special awards and "of the Year" honors were unveiled.

According to The One Show, the list of all The One Show 2024 Pencil winners in the Middle East and Africa, by country, is as follows:

Saudi Arabia

Bronze Pencil

  • Leo Burnett KSA Jeddah with Saatchi & Saatchi ME Dubai "ProtecTasbih" for SAUDIA in Direct Marketing, Physical Items.
  • Leo Burnett KSA Jeddah with Saatchi & Saatchi ME Dubai "ProtecTasbih" for SAUDIA in Health & Wellness, Promotional Items.

South Africa

Silver Pencil

  • Ogilvy South Africa Cape Town with M-Sports Marketing Communication Randburg, LittleBig and FPL Audio "Bread of the Nation" for ABInBev in Direct Marketing, Direct Marketing for Good.
  • Ogilvy South Africa Cape Town with M-Sports Marketing Communication Randburg,  LittleBig and FPL Audio "Bread of the Nation" for ABInBev in Experiential & Immersive, Experiential & Immersive for Good.
  • Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town "The Blind Spot" for Volkswagen South Africa in Direct Marketing, Experiential — Brand Installations.
  • Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town "The Blind Spot" for Volkswagen South Africa in Experiential & Immersive, Brand Installations.
  • Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town "The Blind Spot" for Volkswagen South Africa in Experiential & Immersive, Craft — Art Direction.

Bronze Pencil

  • Promise Johannesburg "Finding the Forgotten Graduate" for PPS in Radio & Audio-First, Craft — Writing — Series.

United Arab Emirates

Bronze Pencil

  • IMPACT BBDO Dubai with IMPACT BBDO Beirut "The Newspapers Inside the Newspaper Edition" for AnNahar Newspaper in Print & Promotional, Print & Promotional for Good.

The count of One Show 2024 Pencil and Merit wins in the region, by country, is as follows:

  • Kazakhstan: one Merit
  • Morocco: two Merit
  • Saudi Arabia: two Bronze, eight Merit
  • South Africa: five Silver, one Bronze, 15 Merit, and 
  • United Arab Emirates: one Bronze, 26 Merit.

Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios New York for "Dreamcaster" on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds in 2024, says The One Show. 

A total of 20 038 pieces from 65 countries were entered in The One Show 2024.  Agencies, studios, brands, production companies and designers in 50 countries were awarded:

  • 184 Gold Pencils
  • 206 Silver
  • 280 Bronze, and
  • 1 120 Merits. 

The showcase of all One Show 2024 Pencil winners can be viewed here, and a dynamic online list of the winners can be viewed here.

The One Show 2024 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil and Penta Pencil — and "of the Year" were announced on Friday, 17 May at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York to close out Creative Week 2024.

The One Show 2024 Global Creative Rankings will be announced on Friday, 24 May.

For more information, visit www.oneshow.org. You can also follow The One Club for Creativity on Facebook, LinkedIn, X, Instagram or TikTok. 

*Image courtesy of contributor