MSCSPORTS says that over the years, it has collaborated closely with Engen on various initiatives aimed at promoting sports development and community engagement.

According to the agency, the partnership has consistently delivered positive outcomes for both the brand and communities, from grassroots programmes like Get Into Rugby to flagship events like the Engen Knockout Challenge.

Carrie Delaney, managing director at MSCSPORTS, has expressed excitement for the extended partnership, emphasising its potential for youth empowerment and community development. 

"Through Engen's various properties, from the Comrades Marathon to their association with the Springboks, we have the chance to continue driving impactful initiatives and connecting with communities nationwide. Today, we toast three more years of creating unforgettable moments," adds Delaney. 

Joan Njoroge, strategic communications and brand manager at Engen, has highlighted the importance of the renewed partnership.

"Effective impact marketing is key for us at Engen to promote our sports properties and sponsorships, engage audiences and drive success. Over our five-year partnership with MSCSPORTS,  we've consistently seen exceptional work," says Njoroge.

"MSCSPORTS's dedication, creativity and professionalism has impressed us, resulting in events and campaigns that exceed expectations. Their deep industry understanding and innovative approaches make them a trusted partner," Njoroge adds.

The partners conclude that the renewed contract between MSCSPORTS and Engen signifies a continued commitment to driving positive change through sports and community engagement. 

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*Image courtesy of contributor