Cai has over 18 years worth of experience in the advertising media industry, starting her career in publics and working her way up to investment director of WPP before joining the client side about 10 years ago. 

Cai's experience spans Mainland China, ASEAN, US, EU, MEA and APAC regions serving P&G, Volkswagen, Carlsberg and others. Jas joined Huawei in 2017 and is in charge of global buying strategy.

According to WOO, she will outline:

  • Huawei's long-term view of the market with an emphasis on sustained brand recognition
  • demonstrate how OOH media play a key role in building brand equity, and
  • discuss Huawei's holistic strategy of targeting the whole consumer mind-set.

WOO President Tom Goddard says, "We are delighted to welcome Cai to our Hong Kong Global Congress. Understanding the perspective of the client community is an important priority for the OOH industry and her immense experience across agencies and advertisers in the APAC region will provide us with invaluable insights and ideas."

Individuals are encouraged to click here for the draft programme and here to here to register. The programme is currently being finalised with further announcements to follow. 

For more information, visit or contact [email protected].

*Image courtesy of contributor