OUTFRONT Media CEO and World Out of Home Organization vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress. Perion, a major player in global multi-channel advertising technology across search advertising, social media, display, video and CTV, has completed the acquisition of Digital Out-of-Home technology company Hivestack for up to USD$125-million.
The deal makes Perion one of the global leaders in the rapidly expanding field of programmatic Digital Out-of-Home (DOOH), impacting DOOH media owners, advertisers and agencies.
Perion said at the time of the deal, "We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalising on the synergies between Hivestack's technology and Perion's existing solutions, to provide clients with an even more comprehensive, end-to-end offering."
OUTFRONT's Male concludes, "Jacobsen is a dynamic leader in the digital marketplace, and we look forward to hearing his plans for Perion with Hivestack and unique perspective on the global DOOH industry in its entirety."
Individuals are encouraged to click here for the draft programme and here to here to register. The programme is currently being finalised with further announcements to follow.
For more information, visit www.worldooh.org or contact [email protected].
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