The 'Anger Manenja', Savanna's latest campaign, is here to help you defuse your annoyance with a cheeky grin and a clever joke. The 'Anger Manenja' will turn your frown upside down with wit and humour, says the brand.

But in 2024, it would not be a Savanna campaign without a sprinkle of innovation — this time, some AI magic. The 'Anger Manenja' has an innovative AI tool designed to help you transform your words into articulate ‘less emotionally charged’ language, the brand adds. 

Whether it's a frustrating day at work, or an annoying encounter on-the-go, this digital assistant will let you vent to your heart’s content and have you laughing in no time. It’s like having a witty friend in your pocket, ready to turn your grumpy moments into gleeful ones with just a few taps, Savanna says.

Robert Weeder, brand manager of Savanna Premium Cider, says, "We wanted to introduce the 'Anger Manenja' narrative to address the annoying situations South Africans experience daily and to help people chill out in a characteristically Savanna way — with wit, humour, and a touch of local expression."

"Our new AI component takes this to the next level, providing a digital sidekick to help you navigate life's little frustrations with a smile," concludes Weeder. 

For more information, visit www.savanna.co.za. You can also follow Savanna Cider on Facebook, X, or on Instagram.

*Image courtesy of contributor