This partnership between Primedia Malls and Pareto will focus on the continued approach to creating and engaging destinations that cater to the modern shopper's needs across Pareto's impressive property portfolio footprint, says Primedia. 

Understanding the unique character of the Pareto portfolio is paramount to how Primedia Malls can offer customers an enhanced shopper experience, says the group. 

Primedia Malls says that it is dedicated to developing customised solutions that resonate with shoppers and deliver impactful marketing campaigns to advertising clients. This ensures that advertising seamlessly integrates into the shopping journey, fostering deeper brand connections and driving commercial success.

Danie van Aswegen, rights and development executive for Primedia Malls, says, "We are fully committed to upholding the highest standards of excellence and innovation in delivering impactful advertising solutions. These solutions will enhance the overall shopper experience while delivering substantial commercial value to Pareto."

Redefining the Shopper Experience: a Primedia Malls and Pareto Partnership

The continued partnership between Primedia Malls and Pareto ushers in a new era for the South African shopping experience.

The group says that iconic static advertising in malls is being complemented by dynamic digital displays featuring more interactive content and captivating visuals, which means there is increased pressure to capture the attention of shoppers on their buying journey.

The shopping experience has been redefined, with shoppers navigating malls with ease using smart wayfinding systems and discovering targeted promotions tailored to their interests.

This is the future of shopping malls: a seamless journey that excites, informs and connects with today's tech-savvy consumer, says Primedia.  

According to Primedia Malls, Pareto boasts an impressive and diverse property portfolio with both a national and international footprint.

The organisation is renowned for developing major projects in some of South Africa's prime locations. Pareto's extensive portfolio encompasses prestigious hotels, premium shopping centres and highly sought-after conference facilities.  

Some of the flagship shopping centres under Pareto's umbrella include:

  • Menlyn Park Shopping Centre
  • Cresta, Southgate and Westgate in Johannesburg, Gauteng 
  • Pavilion Shopping Centre in KwaZulu-Natal
  • Tyger Valley Shopping Centre in the Western Cape, and
  • Mimosa Mall in the Free State. 

Primedia Malls, as a division of the Primedia Group, will offer a 360 approach to drive revenue for Pareto through the Group's reach. Primedia Group says that its stackable reach allows brands to engage consumers at multiple touchpoints throughout their shopper journey.

According to Primedia Group, its reach comes from a combination of media channels, including:

  • radio
  • broadcasting
  • billboards, and
  • shopping malls' digital screens. 

Through these platforms, Primedia says that it can:

  • target and reach shoppers at multiple touchpoints of their buying journey
  • attract new brands to the malls by promoting the media and advertising opportunities available, and 
  • allow brands to leverage Primedia's partnerships and reputation to create new revenue streams. 

Muhammad Paruk, asset management executive of Pareto, says, "We at Pareto Limited are delighted to extend our partnership with Primedia Malls. We are confident that the appointment of Primedia Malls will push the envelope in introducing trends and world-class innovations that will continue to elevate the in-mall advertising experience within our portfolio." 

Paruk concludes, "We look forward to a continued successful and mutually beneficial partnership that drives growth and innovation within the South African retail sector." 

For more information, visit www.primediamalls.co.za. You can also follow Primedia Malls on Instagram.

*Image courtesy of contributor