According to research done by Statista, 75.5% of customers trust online reviews, and 89% feel a negative review would influence their purchasing decisions.

Furthermore, authentic customer reviews garner 19% more trust and 70% of consumers will read up to six reviews before making the decision to purchase.

The Power of Customer Reviews

Reviews are immensely powerful when it comes to influencing customer purchasing decision-making. You want customers to choose your brands.

You want insights into customer experiences with your brands and their competitors, and to pave the way to long-standing, engaged relationships with loyal customers through an understanding of their behaviours and preferences, says Flow.

"Online reviews as part of the buyer journey are more important than ever. Word of mouth has always been a powerful form of marketing, but it's even more effective in today's digital landscape. Anything a consumer says online has a far-reaching impact," says Alon Rom, CEO of Hellopeter.

When customers are advocates for your brand and demonstrate this advocacy online, you have stickiness and traction. You also have deeper visibility into how customers feel about products, services and brands, and can make correlating adjustments to drive sales and loyalty, says the company.   

Now, imagine having access to insights from an audience of customers who regularly use reviews, comparisons and insights to inform their decision-making. This is exactly what our relationship with Hellopeter unlocks, says Gil Sperling, co-founder and co-CEO of Flow.

"Through our collaboration with Hellopeter, brands can access a hyper-targeted audience of customers at their highest point of intent," says Sperling. 

According to Flow, an audience that's so precisely aligned with your marketing objectives can boost performance with a 10-time increase in the average 'Click Through Rate' for retargeted ads and increase conversion rates by 50% or more. 

Bespoke First-Party Data Audiences at Your Fingertips

Flow says that it has partnered with Hellopeter so brands and agencies can effortlessly target products and services to consumers actively engaged in the decision-making process. As part of Flow's first-party data audience offering, brands can now reach the more than one million people visiting Hellopeter every month and target them with precision.

Daniel Levy, co-founder and co-CEO of Flow, says, "Our collaboration unlocks a truly unique audience. Our first-party data audiences curated with partners such as Hellopeter combine to give you a POPIA-compliant audience of buyers who are driven by intent. They're ready to spend, and they're making decisions based on authentic reviews."

"At Hellopeter, we want to be known more for being a brand that helps both South African consumers and businesses. After all, we are South Africa's number one online review platform, and that's very powerful from a revenue perspective if used correctly. This partnership with Flow will further bolster this impact in helping businesses grow," says Rom.

Flow concludes that the reviews provided by Hellopeter span multiple industries, including:

  • retail
  • automotive
  • banking
  • business services, and
  • more. 

For more information, visit www.flowliving.com. You can also follow Flow on Facebook, LinkedIn, or on Instagram. 

*Image courtesy of contributor