Cell C has announced that the South African telco has unveiled its new brand identity, heralding a dynamic shift in how it connects with South Africans. The unveiling took place at a launch event hosted at the Cell C headquarters in Buccleuch, Johannesburg.
The telco says that the rebrand reflects Cell C's unwavering commitment to overcoming challenges, regardless of the obstacles it faces, driving forward with an unstoppable spirit while staying true to its purpose of being an ally to its customers and communities.
Cell C adds that the brand refresh is not just a visual transformation but a reaffirmation of its mission to deliver the best value and experience for all.
Why the refresh?
Cell C's CEO Jorge Mendes says, "When Cell C launched in 2001, it was with a promise of challenging the status quo for the good of the consumer; 22 years later, it's time to reignite the same spirit."
"Our new brand identity is in line with our business strategy to form deeper connections with our customers. It is a testament to our resilience and our commitment to being an unstoppable force in the telecommunications market, to embody our purpose to be an ally to those we serve, and to push boundaries to do better for our customers," Mendes adds.
Melanie Forbes, chief marketing officer, says, "Cell C has a long legacy and history; however the landscape has shifted, customer expectations have shifted, and so should we. Our refreshed brand is more than a visual update; it is a declaration of our mission and values. We are redefining ourselves to not only meet but exceed the expectations of our customers by putting them at the heart of everything we do."
"It represents a reinvigorated commitment to harness the power of technology in a way that delights our customers and enriches their lives," Forbes adds.
Cell C says it made critical strides in improving its network through strategic network partnerships that have vastly expanded its coverage, improving access from 5500 base stations to around 28 000 across South Africa.
This leap has dramatically enhanced speed and reliability, according to Cell C.
By investing in cutting-edge technology and adopting an industry-first approach, Cell C adds that it is now on South Africa's best networks to deliver quality connectivity and the best value with the affordable pricing for which the telco is known. Customers can now enjoy the best of both worlds.
The company says that it wants to have an impact beyond telco offerings, but recommitted itself to making a meaningful impact on socio-economic development in South Africa.
"We have millions of South Africans who have remained loyal to the brand, and we want to honour the legacy that has kept Cell C in the Top 30 South African brands. This isn't about new leadership. We encourage all South Africans to experience the best of both worlds — the best network with the best value," concludes Forbes.
For more information, visit www.cellc.co.za. You can also follow Cell C on Facebook, X, or on Instagram.
*Image courtesy of contributor