By integrating DOOH partners into its AUDeX One marketing platform, Rook Digital says that it harnesses profiled Device IDs around these sites, enabling it to optimise DOOH delivery towards specified audiences in real-time.

Because its DOOH solution works off Device IDs, Rook Digital says that it is able to continue the consumer journey into online mobile spaces, with different sets of creative to either encourage store visits or achieve the online KPIs the advertiser is seeking. 

According to the company, it has seen a significant uplift in digital creative performances using this data-driven approach.

This approach to Out-of-Home (OOH) advertising enhances the reach and effectiveness of Rook Digital's clients' campaigns by combining the broad visibility of outdoor ads with the precision targeting capabilities of digital advertising.

The ability to measure and optimise the impact of these campaigns in real time further amplifies their effectiveness and ROI, says Rook Digital.

Rook Digital concludes that it remains dedicated to driving growth, fostering innovation and achieving excellence. The company is excited about the opportunities ahead and is committed to continuing its journey. 

For more information, visit www.rookdigital.co.za or contact [email protected]. You can also follow Rook Digital on LinkedIn or on Instagram. 

*Image courtesy of Rook Digital