CEO Koo Govender, CCO Pete Little and CPO Yevenia Naidoo have shared how this partnership aligns with the group's objectives from a business, creative and people-first perspective. 

"At Publicis Groupe Africa, we believe in the transformative power of creativity and the importance of nurturing the next generation of talent," says Govender.

"Our partnership with the Loeries Student Expo reflects our commitment to empowering young creatives, creating impact and making a difference. We are proud to support initiatives that align with our values of mentorship, innovation and collective growth across the continent," Govender adds.

The Loeries Student Expo is powered by Publicis and aims to be a platform for young and talented creatives to showcase their work. It also aims to connect them with industry giants through networking opportunities like the Publicis x Loeries Student Expo launch event, which is taking place on Wednesday, 9 October from 15:00.

Individuals are encouraged to read more about the Loeries Student Expo Powered By Publicis here. 

"The Loeries is more than just an awards show," says Little. "It, as an NPO, supports our industry through incredible initiatives like the Student Expo during Loeries Creative Week."

Naidoo says, "We recognise the importance of supporting events like the Loeries Student Expo, that provide students with opportunities to showcase their talents, connect with industry professionals and gain valuable insights into their future careers."

How the Expo Works 

According to the Loeries, final-year students from schools across the region are invited to create an A2 brag board to showcase their work to industry professionals.

Each brag board should include a QR code that links to their portfolio, ensuring that all expo attendees can view their complete body of work online. The deadline for submissions is Friday, 6 September. 

"The Loeries Student Expo is a key element of Loeries Creative Week where we shine a spotlight on top students," says the Loeries's CEO Preetesh Sewraj.

"By supporting this initiative, Publicis Groupe Africa is joining this mission to grow young talent, and we truly appreciate their support and passion for this initiative."

"Supporting young creatives is at the heart of what we do at Publicis Groupe Africa," says Govender. The Loeries Student Expo is a perfect platform to help them shine, and we're thrilled to be part of their journey into the industry. 

"We are committed to supporting the Loeries and the work that they do and are proud to partner with them in making the 2024 Student Expo a success. This is more than just a sponsorship; it's our commitment to the development of our young creative talent and the future of our industry," concludes Little. 

For more information, visit www.loeries.com. You can also follow the Loeries on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor