Budget Insurance has launched a new advertising campaign, titled 'Budget Away Expensive Days'. The advertising campaign was created in partnership with The Odd Number.
Budget Insurance says that it has already established that 'Bad Things Happen to Good South Africans', the question now is when? When are you most likely to hit a pothole, be involved in an accident, or become a victim of a smash-and-grab?
In its new advert, Budget Insurance uses years of claims data to reveal which day of the week could be expensive for those who do not have insurance cover in place.
According to the insurer, those unexpected expensive days include:
- Monday, when the highest number of break-ins occur
- Tuesday, when you are most likely to hit a pothole and damage your tyres
- Friday, watch out for car theft
- Saturday, when car accidents are most likely to occur, and
- Sunday, when smash-and-grab criminals usually pounce.
While these are serious issues, Budget says that it delivers this news with humour that all Good South Africans will relate to.
"With this advert, we wanted to showcase that for every day you go without insurance cover, you run the risk of unexpected but costly expenses. Would you rather pay R567 898.99 for an unexpected accident that happens on a Saturday, or ensure that Saturday — and every other day — is covered for as little as R6," says Budget Insurance Senior Manager Brina Biggs.
"Being insured doesn't have to break the bank," adds Biggs.
Sibusiso Sitole, the Co-Founder and Executive Creative Director of The Odd Number, concludes, "We have seen great feedback from the initial conversation on 'Budget Away Expensive Days'. This layer of the campaign was really aimed at bringing factual insights to form as part of education for consumers but with enough character to hit the funny bone that most South Africans have in the face of adversity."
For more information, visit www.budgetinsurance.co.za. You can also follow Budget Insurance on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of Facebook