Shop! SA founder and MD, Di Wilson, says that Shop! exists globally to further excellence in the 'Marketing at Retail' industry. "At Shop! SA, our objectives are to enhance skills across the entire shopper marketing value chain, encourage networking and collaboration and celebrate exceptional accomplishments."

"The Shop! SA Shopper Marketing Awards provide brand manufacturers, retailers, creative agencies and production houses with a platform to display their work, inspire their marketing teams, strengthen their reputation within the industry and position themselves as market leaders," adds Wilson.

Wilson is delighted to have had such a high calibre of judges from the advertising and shopper marketing industry involved in selecting this year's winners of the awards. 

Wilson says, "Our judging facilitator, Phil Day, MD of POPAI UK, agrees that both entries and judging were in line with international standards, and this is incredibly exciting and encouraging."

A major factor in the judging process was showcasing shopper-focussed strategies driven by insights that generated tangible business outcomes for both brands and retailers, say the awards. 

Wilson says that the high bar set by the rigorous judging criteria, along with the expertise of the judges, significantly enhances Shop! SA's credibility as it works to elevate the profile of shopper marketing.

Industry manufacturers, retailers, creative agencies and production houses — those that entered this year's awards, and those that didn't — are encouraged by Shop! SA to attend the awards ceremony, being held at the Bryanston Country Club on Tuesday, 5 November. 

Individuals are encouraged to book tickets here. 

"We are so looking forward to our event, and to continuing to grow the association through increased awareness, participation and recognition of excellence," concludes Wilson.

For more information, visit www.shopassociation.africa. You can follow Shop! South Africa on Facebook, LinkedIn, or on Instagram. 

*Image courtesy of Facebook