WOO says that this is the first time the WOO Annual World Congress will visit Latin America and follows a successful first visit to Asia for the 2024 Annual Congress in Hong Kong, attracting over 500 delegates. 

Helping to host the 2025 event will be ALOOH, the trade body representing Out-of-Home in the region. ALOOH was formed in 2018 and both Gabriel Cedrone (ALOOH President) and Guillermo de Lella (ALOOH General Manager) serve on the WOO Board, says the organisation. 

WOO President Tom Goddard, says, "Our Annual Congress's first visit to Latin America, will break new ground in a dynamic, fast-growing multi-country market and endorse the brilliant work ALOOH is doing to establish a strong regional network representing the various national associations."

Goddard concludes, "Mexico City is a fantastic venue for Congress and another important occasion in the coming together of the global Out-of-Home industry. We look forward to welcoming delegates from The Americas and our 100+ International markets, for what we expect will be our largest ever event."  

For more information, visit www.worldooh.org or contact Richard Saturley at [email protected]

*Image courtesy of contributor