A Silver was given to the integrated Brutal Fruit 'SheBeen' campaign for SAB (ABINBEV) in the Interior Design & Temporary Structures category. This work celebrated women and reinforced their sense of belonging, says the agency.
Additionally, Bronze was awarded in the Graphic Design — Package Design category for the Castle Milk Stout packaging, inspired by the brand's heritage and nickname, Inkunzi Emnyama (Black Bull), adds SHIFT.
According to the agency, the Nedbank Youth X campaign earned a Bronze in the Mixed-Media Campaign category, honouring the Class of '76 and its enduring impact on today's youth.
"These wins demonstrate the commitment from our team, our clients and partners to co-create brave, bold and powerful brand solutions — brave ideas only happen with brave clients," says Simone Rossum, Executive Creative Director at SHIFT.
The Loerie Awards, a cornerstone of Africa's creative community, showcases the best in advertising and design, with entries from across South Africa and the Middle East. SHIFT says that being recognised at the Loeries is testament to the exceptional creativity and dedication of the SHIFT team.
"We are incredibly honoured to have received these awards. This recognition reflects our passion for creating relevant local work that not only resonates with our country but also reflects positive social impact. We believe in the power of design to inspire change, and we are excited to be part of this vibrant creative community," adds Rossum.
SHIFT concludes that the team looks forward to celebrating the outstanding talent within the industry and the role of design in shaping a better future and creating valuable business solutions for its clients.
For more information, visit www.shift.za.com. You can also follow SHIFT on LinkedIn, X, or on Instagram.
*Image courtesy of contributor