September's appointment marks a milestone, not only for the Assegai Awards and DMASA, but also for the broader marketing community of the global south. DMASA says his inclusion on this international board affirms the region's growing influence in the global marketing arena and its commitment to excellence in data-driven marketing.

"This is a moment of immense pride," says September. "To be seated alongside global marketing leaders, representing the global south on a platform as prestigious as the ANA International ECHO Awards, is both humbling and empowering. I'm truly grateful for the opportunity to collaborate with brilliant minds from around the world as we uphold the legacy and integrity of the ANA International ECHO Awards, while shaping the future of data-driven marketing on an international stage."

DMASA says that with a track record in marketing innovation, strategy and leadership, September brings valuable insight and a passion for creativity with purpose. His leadership of the Assegai Awards has helped elevate recognition of South African excellence in response-driven marketing, aligning closely with the mission of the ECHO Awards to celebrate campaigns that deliver results through data, creativity and strategy.

The DMASA concludes by congratulating September on this achievement and looks forward to the global collaborations and inspiration his role will foster.

For more information, visit www.assegaiawards.co.za. You can also follow the Assegai Awards on Facebook, X or Instagram.

*Image courtesy of contributor