Taking the charity-based model of last year's Mandela Day campaign further, this year's approach widens the net to honour a broader group of community champions. These may include teachers, coaches, NGO leaders, volunteers, healthcare workers or anyone going over and above to change lives in their neighbourhood, says the mall.

Liberty Promenade Mall says the initiative aims to identify and celebrate unsung heroes and grassroots contributors who reflect the spirit of Mandela Day through ongoing acts of service. Nominations and applications can be submitted online, with shortlisted candidates set to be profiled in a special in-centre photo exhibition this July. 

Titled 'Heroes Among Us,' the exhibition will showcase selected changemakers' portraits and personal stories, allowing shoppers to engage with and be inspired by real-life examples of local impact. One standout nominee will receive funding of up to R20 000 to support their work, adds the mall. 

In line with Promenade's commitment to building meaningful social connections, this campaign aims to elevate the incredible people among us whose efforts are often overlooked but whose value is deeply felt in their communities, says Liberty Promenade Mall. 

"As a mall rooted in this community, we're proud to shine a light on the everyday heroes who give so much of themselves. 'Heroes Among Us' is about celebrating the heart of Mitchell's Plain and beyond, the people who make a real difference," says Brenda Bibby, General Manager at Liberty Promenade Mall.

How to Participate

Liberty Promenade Mall concludes that nominations are now open and can be submitted via Liberty Promenade's website or social media channels. A verification process will be conducted to ensure the authenticity of all entries.

For more information, visit www.promenade.co.za. You can also follow Liberty Promenade on Facebook or on Instagram. 

*Image courtesy of contributor