The awards says that in 12 years, it has accepted over 5 000 submissions from corporates, agencies, individuals and brands, awarding more than 1 500 accolades that inspire the industry to reach new heights.

Recent updates to the Black Onyx Award Categories have split the Agency of the Year award into three distinct categories, says the awards. 

According to the awards, these categories include: 

  • Small Agency of the Year (49 or fewer employees)
  • Medium Agency of the Year (50 to 150 Employees), and 
  • Large Agency of the Year (150 or more full-time employees).

The window period for work to be considered runs from Wednesday, 1 May 2024, to Friday, 13 June 2025, says the New Gen Awards.

Unilever South Africa and Algorithm Agency are Bronze sponsors for the 2025 edition, with additional sponsors to be revealed soon, says the awards.

Tamryn Taylor, Head of Marketing, Demand Creation: Beauty, Wellbeing and Personal Care at Unilever, says, "At Unilever, we are passionate about pioneering new paths to growth, with a particular focus on social first marketing. The New Generation Awards are a fantastic way for us to help recognise excellence in this space as they are performance-based, independent and known for acknowledging innovative and impactful work across digital and social media marketing and technology."

Jamie-Leigh Barnett, Director: Growth and Development at Algorithm, says, "Our decision to support this platform stems from a shared belief in the power of collaboration and innovation. At Algorithm, we operate through a model of extreme partnership — embedding ourselves in our clients' businesses to drive measurable, strategic growth."

The judging panel for this year will be announced soon and will feature 30 prominent experts from the industry, adds the awards. 

The New Gen Awards concludes that this year's awards gala ceremony will be held at NH Sandton on Tuesday, 23 September.

For more information, visit www.newgenawards.co.za. You can also follow the New Gen Awards on Facebook, LinkedIn, X or on Instagram.

*Image courtesy of contributor