The addition of Yeoman Technology Group represents MTP's tenth brand acquisition since its founding and strengthens the agency group's growing roster of specialised agencies, says MTP. 

"This acquisition significantly enhances our retail media and performance marketing capabilities at a time when brand success on platforms like Amazon, Walmart and Target has become critical to overall business growth," says Tim Ringel, Meet The People Founder and Global CEO. "By integrating Yeoman's specialists and proprietary technology, we're doubling down on our commitment to provide clients with the deep digital shelf expertise they need in today's complex retail media landscape."

Founded in 2009 by Michael Healey in Portsmouth, New Hampshire, Yeoman Technology Group has built a reputation as a trusted consultant to multi-channel brands, focusing on growing direct-to-consumer (DTC) ecommerce, Amazon and other marketplace channels without disrupting existing sales channels, says MTP.

MTP says Healey will remain with MTP to support the agency group's continued growth within the retail media space. He will report to Allison Potter and Joseph McConellogue, who are the Co-CEOs of Swell Media.

"Joining MTP gives Yeoman the opportunity to scale our expertise across a much broader client base while maintaining the specialised approach that has made us successful," concludes Healey. "Our team is thrilled to collaborate with MTP's diverse agencies and leverage our combined capabilities to deliver even stronger results for clients in the rapidly evolving retail media ecosystem."

For more information, visit www.meet-the-people.com. You can also follow MTP on LinkedIn or on Instagram. 

*Image courtesy of contributor