"This campaign is a brilliant example of how creativity and purpose can come together to inspire action. It wasn't just a message about 'Earth Hour' — it showed us how small steps can add up to real environmental change," says Inga Bosch-Cloete, Senior Manager of Group Internal Communications at Sanlam.
Machine_'s 'Earth Hour' mailer turned a routine internal mailer into an interactive, energy-saving experience. By switching to dark mode and encouraging Sanlam employees to reflect on their daily energy habits, the email campaign went beyond awareness, it modelled change, says Machine_.
"When our team — Machine_ and the Sanlam Group — chose to switch to dark mode for our weekly internal mailer to raise awareness about 'Earth Hour', it was about more than just function. We wanted to show how small behavioural shifts can add up to meaningful sustainability gains. We're proud to be recognised for our commitment to environmental awareness and to see Machine_'s borderless creativity as content marketing specialists acknowledged and celebrated," adds Samantha Page, Senior Content Officer at Machine_.
Reaching Sanlam employees across 28 African countries, the campaign illustrated how creativity thinking — even in something as commonplace as a weekly internal email newsletter, can spark tangible impact, says the agency.
"Winning this award two years in a row is a testament to our team's dedication to pushing boundaries, even in spaces as overlooked as internal email. With Sanlam, we found a partner equally committed to doing more than just saying the right thing, but doing it too," concludes Alex Forrester-Strydom, Business Unit Director at Machine_.
For more information, visit www.thisismachine.co.za. You can also follow Machine_ on Facebook, LinkedIn, or on Instagram.
*Image courtesy of contributor