Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
When it comes to digital marketing, the loudest channels tend to get the most attention. But while everyone is chasing trends on social media or tweaking SEO strategies, one classic tool is quietly outperforming them all: email.
Far from being outdated, email marketing has evolved into one of the most effective and efficient ways to connect with your audience. It offers something no social platform can — a controlled communications channel.
With email marketing, you own your audience list, you choose the message and you control the timing. And the results? Still unmatched.
Whether you are a startup founder looking to build trust or a seasoned marketer seeking cost-effective results, email marketing belongs at the centre of your 2025 marketing strategy.
Read the infographic below to learn how email isn't just surviving the social media age, it's actually outperforming it.
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*Image courtesy of Canva
**Information sourced from Forbes and Hurrdat Marketing