"At Flume, innovation isn't just a buzzword — it's a commitment," says Jacques du Bruyn, Co-CEO of Flume. "We've given this team a mandate to innovate, meaning they operate outside the normal tramlines of day-to-day projects and retainers. Their role is to challenge convention, scan the horizon for opportunities, and give our clients that crucial competitive edge."

Unlike traditional client service teams, the Innovation Department operates independently from daily project execution, allowing them to focus entirely on fresh, forward-thinking strategies. According to Flume, their work spans:

  • proactive idea generation for both new and existing client campaigns
  • identifying and analysing emerging trends across digital platforms
  • spotting untapped opportunities in markets, platforms and technologies
  • research and development with a key focus on technology, be it best leveraging existing technology or building new technology, and
  • distilling research into actionable insights via Flume's quarterly Digital Diaries — tailored playbooks that translate trend analysis into practical, results-driven strategies.

The department's approach is as much about connection as it is about creativity. One of its flagship initiatives is the Midweek Mingle — a quarterly in-agency event that welcomes clients for a fast-paced, 15-minute talk which showcases new innovations, followed by relaxed networking over drinks. The sessions are designed to inspire, inform and strengthen client relationships beyond the inbox, says the agency.

Flume's Innovation Department underscores the agency's belief that strategic foresight, relentless curiosity and a personal touch are essential to staying relevant and resonant in digital marketing. In a sector where platforms, algorithms, and audience behaviours can shift overnight, this dedicated function ensures clients receive not only world-class execution but also visionary thinking. "Our goal is to make sure that Flume’s clients are never just keeping up, but leading the way," du Bruyn adds.

The launch of this department marks a new chapter for Flume, positioning the agency as not only a partner in execution but also a driver of long-term growth and industry leadership for its clients, says the agency.

Flume first opened its doors in 2013 and over the years has expanded into a full-service digital marketing agency, integrating all aspects of digital marketing to provide successful outcomes. With a staff complement of over 165, headquartered out of Johannesburg and with offices in Cape Town and Amsterdam, Flume currently serves a multitude of clients from around the world and in various regions, concludes the agency.

For more information, visit www.flume.co.za. You can also follow Flume Digital Marketing on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of Facebook