Avatar has announced the appointment of Nash Koosialee as its new managing partner, effective from the beginning of August 2025. Koosialee has more than 20 years of experience leading integrated marketing and communications for some of South Africa's most prominent brands.
"As Avatar we find great pleasure in welcoming Nash to the company and are looking forward to seeing her immerse herself in the various campaigns and creative work that we handle daily. For us, staying ahead of the curve when it comes to delivering exceptional, creative work that moves audiences and elevates our clients, both in creative expression and technological innovation is why we brought her onboard" says Lynda Fiebiger, Managing Director of Avatar Johannesburg.
Koosialee's career spans telecommunications, financial services, FMCG, retail and healthcare, where she has aimed to drive growth, build long-standing client relationships and deliver award-winning campaigns. She has held senior leadership roles at agencies including Ogilvy and VML, working on accounts such as Vodacom, DStv, Shell and Nestlé, says the agency.
Recognised as one of the most commercially impactful leaders in her previous agencies, Koosialee is known for her strategic acumen, collaborative approach and ability to grow both people and business. She holds a BA in Marketing Communication as well as a Digital Marketing certification, reflecting her understanding of the integrated communication landscape across the brand, retail and digital disciplines, adds the agency.
Beyond her professional achievements, Koosalee is passionate about mentorship, team development and championing women in leadership. As a mother of two daughters, she aims to balance her career success with inspiring the next generation of strong, independent women. It's fitting that she has chosen to embark on the next chapter of her story in such a momentous month, when it comes to recognising great female leadership and achievement in South Africa, concludes the agency.
For more information, visit www.avataragency.co.za. You can also follow Avatar Agency Group on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor