For 47 years, the Loerie Awards have recognised excellence and creativity in brand communications across Africa and the Middle East. The 2025 programme features expos, workshops and masterclasses that explore trends, sustainability and the industry's Great Hunger for exceptional work. This all culminates in the eagerly anticipated awards evenings, says the Loeries Awards.
This event offers a rare opportunity for creative exchange, insights and inspiration that drive the creation of remarkable campaigns, adds the awards.
Loeries CEO, Preetesh Sewraj, says, "This year's theme, The Great Hunger, embodies the industry's intrinsic desire to create truly iconic work. It speaks to a hunger that drives excellence and pushes boundaries in the region's creative landscape."
The Loeries Awards have attracted 2 784 entries from 13 countries, with a panel of 194 judges reviewing submissions across 14 subcategories and 9 craft categories. Four new categories have been added: Comedic Impact, New Launch Campaign, Sonic Branding, and Marketing Impact Award. These additions underscore Loeries' dedication to celebrating and rewarding creative excellence in every form, says the awards.
The Jury Presidents
The panel of Jury Presidents includes Mike Dubrick, Chief Creative Officer and Partner at Rethinkin Canada; Katja Thielen, Co-Founder and Creative Director at Together Design in the UK; Merlee Jayme, Chief Creative Officer, Founder and Chairman at Jaymee Headquarters in the Philippines; Prasoon Joshi, Chairman of McCann APAC in India and Matthew Bull, Founder of Solounion in New York. These industry experts will ensure a rigorous and insightful judging process, says the awards.
The Venue and Event
From Sunday, 5 to Friday, 10 October, Cape Town will be filled with activity, featuring expos at The Homecoming Centre from Wednesday, 8 to Friday, 10 October, including the popular student expo. Masterclasses will offer a week of learning, networking, and insights sharing, highlighting leading trends and perspectives from the region and globally. The highly anticipated International Seminar will bring together thought leaders from around the world to share insights and reflections on the industry's transformative moments, adds the awards.
Awards and After Party
The two awards evenings will take place on Saturday, 9 and Sunday, 10 October, followed by the post-awards after-party on Sunday, 10 October at Cabo Beach Club. The line-up will include some of South Africa's finest talent who are also making waves on the global stage, concludes the awards.
For more information, visit www.loeries.com. You can also follow the Loeries on Facebook, LinkedIn, X, or on Instagram.
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