The WesBank New Generation Awards are recognised as a large, independent, performance-based accolades in social-first marketing, digital media, AI, creativity, integrated marketing and online technology, says BUCO.
The awards represent the highest level of achievement in these dynamic fields, celebrating the innovators among corporations, agencies and individuals who implement creative strategies and utilise advanced technology to enhance their brands and products, meeting the changing demands of today's consumers, says the company.
BUCO's position as a forward-thinking brand that merges quality, creativity and cutting-edge technology was once again recognised at the WesBank New Generation Awards. This accolade highlights how BUCO, in partnership with its long-standing digital strategy partner Algorithm Agency and advertisement technology solutions provider Mobiclicks, supplies both professionals and homeowners with solutions and inspiration, adds the company.
"As a brand that combines experience with innovation to drive real results, we are proud to be the very first in the building and construction industry to be recognised for such innovation. By bringing together quality, creativity and technology, we continue to empower professionals and homeowners with solutions and inspiration, while remaining attuned to the demands of South Africa's dynamic retail landscape," says Tumi Mphelo, Brand and Advertising Manager at BUCO.
"Recognition at the New Generation Awards affirms our commitment to combining innovation with impact. At BUCO, we are continuously exploring smarter ways to connect with our customers and communities through technology and creativity," says Xaka Mthembu, Digital Campaign Manager at BUCO.
"We're honoured to share in this win with BUCO and Algorithm Agency, a success that proves how technology, used with intent, can bridge the gap between media investment and real-world results. It is exciting to work with brands that understand that the evolution of marketing lies in layering data insights: from postcode-level signals to real-world behaviour and local context, with omnichannel activation. When these elements come together, brands don’t just advertise, they create meaningful relevance that drives impact both online and offline," says Shaun Rosen, Mobiclicks CEO.
"We're proud to share this achievement with BUCO. Securing recognition for AI is particularly significant: it's a new frontier for many brands, but it's been integral to how Algorithm thinks and operates. Most importantly, this reflects the brilliance of the cross-functional team working on BUCO every day, and a client partner that gives us the trust and latitude to deliver work worthy of awards," concludes Graeme Stiles, Algorithm Agency CEO.
For more information, visit www.buco.co.za. You can also follow BUCO on Facebook, or on Instagram.
*Image courtesy of contributor