"South Africa's R17.8-billion digital advertising spend should not be lost to offshore platforms," says Brian Henderson, CEO of Synapser. "Gain For Me redirects advertising budget into South African wallets and retailers, ensuring that this revenue contributes directly to local economic participation, while making digital advertising accountable, measurable and rewarding for consumers."

The Gain For Me platform aims to blend Synapser's proprietary digital identity verification technology with a consumer-friendly earn-per-view model, creating verified, value-driven engagement between brands and real consumers, says Synapser.

How it Works

Gain For Me members watch short, targeted advertisements and answer content-related questions to verify engagement. In return, their digital wallets are credited with points that can be redeemed through selected retail and financial partners. Shoprite's Money Market Account is currently the exclusive redemption partner, allowing members to convert their points into Shoprite grocery vouchers, says Synapser.

For brands, this can create a high-impact, results-driven channel for hyper-targeted advertising — delivering guaranteed views, measurable sales and actionable insights into consumer behaviour and campaign effectiveness, adds Synapser.

Behind the scenes, Synapser's Self-Sovereign Identity (SSI) framework combines facial biometrics with member-verified information that aims to ensure all interactions are authentic, secure and privacy-compliant, says Synapser.

"Gain For Me transforms marketing into a value-exchange economy," explains Ross Joughin, CCO of Synapser. "Advertisers do not pay for online impressions that may never be seen. Every interaction on our app is verified, measured and tied to real-world outcomes. At the same time, members are rewarded for their participation, which increases engagement, loyalty and brand affinity."

A Growing Ecosystem

Since its launch, Gain For Me reaches over 100 000 members nationwide, with strong growth across all major provinces. The platform prioritises privacy and security, aiming to ensure all users are verified human participants while keeping personal data fully anonymised. This aims to provide confidence for both brands and users that their interactions are secure and legitimate, says Synapser.

"Our vision is to empower people to live safely in a digital world," adds Henderson. "By creating a secure, transparent and locally impactful environment where advertising revenue circulates back into our economy, both South African brands and consumers benefit. Gain For Me is redefining what digital inclusion can look like in South Africa."

For more information, visit www.synapser.com. You can also follow Synapser on Facebook, or on LinkedIn.

*Image courtesy of contributor